Organic and local foods are grown without bug killer, fertilizer, hormones, antibiotics or biotechnology (including GMOs).
Obviously, this is better for the consumer and farm-worker but it's also better for our soil. Why does our soil matter? If San Diego is to become a top destination for farm-to-table cuisine, we need to stop the cycle of poisoning and over-feeding (ie. burning out) our soil and instead use organic methods that build nutrient-rich soil... and delicious food... over the long-term.
Organic foods are becoming more and more popular, with no end in sight. According to the Organic Trade Association, organic food sales in the U.S. have grown 13-21% each year since 1998, compared with 2-4 % for total food sales.